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Case Study · Brand Experience

Cinema: Open

A cinema that never closes.

Role
Creative Director & Artist
Disciplines
Music · Film · Worldbuilding
Format
Brand Experience (BX)
Year
2024 · Ongoing
The Premise

One story, told in every medium.

Cinema: Open imagines the artist's practice as a single, living cinema · a place that never turns off its lights. Music becomes the score, artworks become the set, and the audience is invited to walk through the doors and stay a while.

Rather than treating music, design and film as separate portfolios, Cinema: Open binds them under one language of light, grain and gold · so each release, exhibition and screening feels like another reel of the same film.

Cinema: Open · the cinema
Brand System

A palette pulled
from the projector's glow

Obsidian
#0B0A09
Cinema Gold
#C9A25E
Ivory Paper
#F1E9DA
Old Walnut
#3A2D23
Moss
#5C6450

Type & Voice

Typography

Cormorant Garamond · Space Mono

A high-contrast serif carries the emotion and the titles; a monospace sets the ticket stubs, credits and technical labels · the marquee and the fine print of a single ticket.

Voice

Few words. Long silences.

Copy is written like a film · always cinematic, never corporate. It suggests rather than sells, and trusts the audience to lean in.

Six Doorways

Ways into
the world

i
Admit One

Cinema Ticket System

A ticketed entry point that frames every release as a screening · one story, one seat, one admission at a time.

ii
Stamp

Album Passport

Each album is a stamp in a passport, collecting the listener's journey across the discography as they travel deeper into the world.

iii
Gallery

Exhibition Experience

Physical and digital artworks staged as set pieces · the walls of the cinema, dressing the story between reels.

iv
Play

Interactive Streaming Map

A living map that plays the score by place, turning where the music is heard into part of how it is experienced.

v
Vault

Collector Archive

A private vault of stills, booklets and behind-the-scenes ephemera for the audience that wants to stay past the credits.

vi
Tonight

Pop-up Cinema

Temporary, one-night screenings that bring the world off the screen and into a room · the cinema, made real.

Stills from the Reel

The reel, frame by frame

Cinema: Open · marquee figure
Marquee01 / 11
Cinema: Open · tracklist in the rain
Tracklist in the Rain02 / 11
Cinema: Open · architecture
Architecture03 / 11
Cinema: Open · still 07
Still 0104 / 11
Cinema: Open · still 01
Still 0205 / 11
Cinema: Open · still 02
Still 0306 / 11
Cinema: Open · still 03
Still 0407 / 11
Cinema: Open · still 04
Still 0508 / 11
Cinema: Open · still 05
Still 0609 / 11
Cinema: Open · still 06
Still 0710 / 11
Cinema: Open · outcome board
Outcome Board11 / 11

Cinema: Open demonstrates how music, visual storytelling and worldbuilding can function as a single brand experience.

Outcome · Brand Experience Case Study
Now Playing

Listen to Cinema: Open

Now Showing

The cinema
remains open.